“UNICORN” IS SO CLICHÉ. EXCEPT THAT I REALLY AM ONE.

Hi, I’m Charlotte Seley, your next freelance, copy-led creative leader and former Brand Writer for My Little Pony.

Let’s build your brand, tell your story, and concept your campaign launch. Together.

WHY YOU SHOULD WORK WITH ME

I have 20 years of copywriting experience (ex-Hasbro, Hallmark, Thrasio, Pluralsight), 7+ years of leadership/management, and an MFA in Creative Writing. I am a firm defender of the em-dash (in moderation) and the Oxford comma (always, no excuses). When I’m not writing, I’m teaching yoga, reading books, or eating. Decades of reading and writing poetry has prepared me to consider writing in ways beyond what Ogilvy told you. And I mean, I can do a pretty good scansion on your copy to verify if it sounds weird.

 

A QUICK SUMMARY OF SERVICES I OFFER

  • Full or one-off projects that may require short or long-form writing, including (but not limited to) websites, in-app or in-product, blogs, email, digital and print ads, event materials, banners, sales collateral, SMS, etc. Prefer to work campaigns from start to finish, but work outside that scope isn’t a disqualifier for getting on my roster.

  • I’ve rebranded established brands as well as crafted the story and entire brand house from scratch. We’ll build a strategy from my initial intake form. I can write brand guidelines; characteristics and personality pages; brand manifestos including mission, vision, promise, and essence; taglines; and awareness campaign plans. I can concept and develop the entire brand house/diamond; positioning statements; tone of voice; and style and editorial guides. I have a large portfolio of leading “namestorms” and naming products, too.

  • Hire me for fractional creative/copy director work! I’ve led and mentored creative teams, managed projects and resourcing (Asana + Workfront fluent. I can learn the rest.), coordinated agency relationships, and provided clear creative direction in reviews. I am an empathy-first leader, recommended by my former direct reports. (Peep my LinkedIn.)

  • No brief walks vaguely to a creative team under my watch. I can build brief systems as well as the individual end product. Lean on me for your concepting, campaigns, hooks, testing plans, ad frameworks, and scripting needs.

  • Schedule time to talk through creative needs, send me work for a thorough read and editorial remarks, or start a planning session for your next marketing move. I can give you my creative eyes and perspective and you can move forward with a clear plan.

TESTIMONIALS FROM FORMER COLLEAGUES

“Charlotte is probably the best supervisor I’ve ever had. She is a fantastic mentor, a strategic thinker, and her attention to detail is second to none ... Every note she ever provided made my copy stronger, more persuasive, more actionable, and destined to delight our readership.

Her speed toward copy solutions was phenomenal: I was in awe of her ability to take verbal feedback, assimilate it immediately, and then provide messaging that exceeded expectations.”
— Michael Halloran, Senior Copywriter, Pluralsight
“Working with Charlotte was the first time I truly understood the value of having a content partner embedded in the product process ... [she] brings structure, voice, and cohesion to complex ideas. Collaborating with her felt like having a creative co-pilot—she asked the right questions, elevated every concept, and made the work more human.”
— Spencer Guerra, UX Product Designer, OneMain Financial/Trim

THE PROOF IS IN THE PERFORMANCE

  • Built and led multiple high-performing copy teams, managing editors, freelancers, agency relationships, and cross-functional creative partners

  • Launched over 500 SKUs across retail/CPG, ecommerce, SaaS, and more

  • Spearheaded at least 15 rebrands or unique branding efforts for high-profile companies and products, impacting brand identity, personality, tone of voice, and style guides

  • Directed and wrote emails ranking high above benchmarks, including the highest performing OneMain email to date with an open rate of nearly 100%

  • Managed and delivered best-in-class copy supporting $16.5M Q2 marketing pipeline


collaborate with me

Fill out the form to get connected and start work on your next project.

ADDITIONAL COLLEAGUE TESTIMONIALS

“In a world increasingly saturated with AI-generated copy, Charlotte is a true writer. She brings originality, nuance, and a strong creative instinct to her work. ”
— Mari Heimuli, VP of B2B/Product Marketing, Pluralsight
“She has a rare ability to uncover the heart of a message and express it with clarity, intelligence, and creativity. But as impressive as her creative skills are, it’s her leadership that truly sets her apart. She’s incredibly smart, relentlessly detail-oriented, and has a knack for bringing out the best in the people around her. She leads with empathy, earns trust naturally, and makes difficult situations feel manageable.”
— Gary Hawthorne, VP of Creative, Pluralsight
“Charlotte [is] one of the most versatile copywriters I’ve come across. She can quickly shift from tight, conversion-focused product copy to longer-form brand storytelling with ease ... She is prolific in generating ideas. She rarely came to a brief with just one angle; she’d bring two or three directions, each fully thought through, so the team had real options to choose from instead of a single safe draft to approve.

Charlotte was also easy to work with, especially when it came to giving her feedback. Revisions were never a negotiation. She’d take a note and hand back something better, or if she disagreed, she’d say so plainly and make a strong case. No defensiveness. No ego. That collaborative nature was at the center of why every project with her moved faster and became stronger.”
— Jonathan D'Ambrosio, Director of SEO Content, Thrasio