CREATIVE Director. Copywriter. STRATEGIST. storyteller. brand BUILDER. POET. HUMAN-LED AI USER.

Hi, my name is Charlotte Seley. I have nearly 20 years of copywriting experience, 7 years of leadership/management, and an MFA in Creative Writing. I’m available for freelance, contract, and consulting work, if you need to turn a loose origin story into a unique brand identity and personality; develop an entire product description page that converts; directs creative teams with empathy and expertise; and more. I am a firm defender of the em-dash (in moderation) and the Oxford comma (always, no excuses).

A QUICK SUMMARY OF SERVICES I OFFER

  • Projects that require short or long-form writing, including (but not limited to) websites, in-app or in-product, blogs, email, digital and print ads, banners, sales collateral, SMS, etc.

  • Brand strategy, competitive and market research, brand guidelines, personality, mission, promise, house/diamond, taglines, naming, positioning statements, tone of voice, style and editorial guides, A/B testing, systems and frameworks to maintain standards.

  • Fractional copy director, team and project management, coordinating agency work, empathy-first leadership

  • Strategic briefs, concepting, campaigns, hooks, testing plans, ad frameworks, scripting.

  • Feedback on writing, decks, pitches, strategy, content calendars, etc,

metrics that matter

  • Built and led multiple high-performing copy teams, managing editors, freelancers, agency relationships, and cross-functional creative partners

  • Launched over 500 SKUs across retail, ecommerce, and SaaS

  • Spearheaded at least 15 rebrands or unique branding efforts for high-profile companies and products, impacting brand identity, personality, tone of voice, and style guides

  • Directed and wrote emails ranking high above benchmarks, including the highest performing OneMain email to date with an open rate of 100%

  • Managed and delivered best-in-class copy supporting $16.5M Q2 marketing pipeline

LET’S WORK TOGETHER